Millennial MeltDown

Nicky Vasquez International politics has played a key role in global development in the 21st century. The geopolitical tension among nations domestically and abroad have heightened since many leaders want to maximize their ‘power.’ Just a few decades ago, the United States was the strongest country in the world. Now, there is a rising China, Russia, and Israel. Going from a ‘unipolar world’ to a ‘multipolar’ one, is a new adjustment for many. Countries like the United States and Russia are power hungry and cannot stand to see each other getting stronger. Tensions arise from several factors. One of the biggest is militarization. This entails threatening a country with armed forces or with nuclear arms, by beefing up their military or nuclear arsenal. Millennial’s are learning about WMD’s (Weapons of Mass Destruction) more and more within contemporary politics. Another factor is the economy. Geopolitical tensions are driving the market at the moment. [1] Each nation wants to ha

Laura Criscione An epidemic is sweeping the nation and many people may be unaware of its severity, or even its existence. The number of accidental deaths within the United States has skyrocketed over the past decade, and they’re not from gun violence or car accidents. They’re from drugs! Drug poisoning and overdoses now statistically kill more people than guns and car accidents, compared to 20 years ago. [1] Specifically, heroin deaths are increasing nationwide. According to CBS News, “there were about one million heroin users in the U.S. as of 2014, almost three times the number in 2003. Deaths related to heroin use have increased five-fold since 2000.” [2] Heroin use more than doubled among young adults from ages 18-25 within the past 10 years. [3] So how do these people become addicted to heroin? These victims did not start taking Heroin right off the bat, they most likely started taking opioids, prescription painkillers, which then led up to finding and abusing hero

Laura Criscione There are many articles stating the fact that the millennial generation, also known as Generation Y, has a very strong entrepreneurial mindset. They want to start their own businesses, be successful and have an impact on the world. Despite this grandiose mentality of theirs, millennials unfortunately do not possess the funds and means to start their own businesses at such a young age. Entrepreneurs can be divided into two sectors: those who start their own business, such as running their own restaurant or daycare, or those who can run a startup. Many people get confused distinguishing the two since the phrases are quite similar. As a Forbes article explains, “First off, the biggest difference between these two company types is in their top objectives. Small businesses are driven by profitability and stable long-term value, while startups are focused on top-end revenue and growth potential.” [1] Startup businesses involve much more risk and the unknown as many

Multicultural Millennial Alcohol Beverage Preferences Laura Criscione Millennials continue to provide opportunities for many industries due to their different characteristics. This growing generation has proved to be a great target market for alcohol corporations by distinguishing their varying tastes and preferences. “Not only are millennials 77 million strong, they will account for almost 30% of the total consumer product dollars spend by 2020” [1] . When shopping, this younger generation values experience and authenticity; and when purchasing alcohol, it is no different. They rely on online marketing, blog recommendations and in-store drink tastings to get the most relevant and genuine information about a product. “Millennials 21-34 represent about one-fourth of adults 21 and over, but they account for 35% of U.S. beer consumption and 32% of spirit consumption. Comparatively, they represent only 20% of wine consumption.” [2] These young adults enjoy drinking differen

Laura Criscione The world that we live in today is inundated with advertisements. Whether it be television commercials, billboards, radio commercials, magazine and newspaper ads etc. The list goes on. Older generations have become accustomed to this type of advertising and it worked in the past for companies to promote their products and services in this manner. However, Generation Y, the millennials, have completely altered the way businesses need to grab their consumers’ attention.  It is important for companies to get involved with how these young adults are responding to ads, since they “officially make up a majority of the voting age population and the workforce, and they’re close to making up the majority of entrepreneurs.” [1] Millennials have become immune to traditional advertising. GenY are considered “digital natives”, the first generation to grow up literally attached to smartphones, tablets and laptops, with access to social media and the Internet.” [2] By being

Laura Criscione People refer to The United States of America as the land of opportunities. This is because of the notion of “The American Dream”. It is comprised of the ideals that every citizen should have an equal opportunity to achieve success and prosperity through hard work and determination. James Truslow Adams defines it as the “dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to the ability or achievement.”Though, he emphasizes that it does not represent a quest for wealth or materials, but a vision for self-actualization and personal fulfillment. [1] However, many things have changed over the years. The New American Dream 2.0 is different from the first. This new version is all about finding what you want in life and doing whatever you can to achieve it. It doesn’t necessarily refer to the original, like moving to the suburbs and having children while the father works. This new American Dreams varie