Millennial MeltDown

Multicultural Millennial Alcohol Beverage Preferences Laura Criscione Millennials continue to provide opportunities for many industries due to their different characteristics. This growing generation has proved to be a great target market for alcohol corporations by distinguishing their varying tastes and preferences. “Not only are millennials 77 million strong, they will account for almost 30% of the total consumer product dollars spend by 2020” [1] . When shopping, this younger generation values experience and authenticity; and when purchasing alcohol, it is no different. They rely on online marketing, blog recommendations and in-store drink tastings to get the most relevant and genuine information about a product. “Millennials 21-34 represent about one-fourth of adults 21 and over, but they account for 35% of U.S. beer consumption and 32% of spirit consumption. Comparatively, they represent only 20% of wine consumption.” [2] These young adults enjoy drinking differen

Laura Criscione The world that we live in today is inundated with advertisements. Whether it be television commercials, billboards, radio commercials, magazine and newspaper ads etc. The list goes on. Older generations have become accustomed to this type of advertising and it worked in the past for companies to promote their products and services in this manner. However, Generation Y, the millennials, have completely altered the way businesses need to grab their consumers’ attention.  It is important for companies to get involved with how these young adults are responding to ads, since they “officially make up a majority of the voting age population and the workforce, and they’re close to making up the majority of entrepreneurs.” [1] Millennials have become immune to traditional advertising. GenY are considered “digital natives”, the first generation to grow up literally attached to smartphones, tablets and laptops, with access to social media and the Internet.” [2] By being

Laura Criscione People refer to The United States of America as the land of opportunities. This is because of the notion of “The American Dream”. It is comprised of the ideals that every citizen should have an equal opportunity to achieve success and prosperity through hard work and determination. James Truslow Adams defines it as the “dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to the ability or achievement.”Though, he emphasizes that it does not represent a quest for wealth or materials, but a vision for self-actualization and personal fulfillment. [1] However, many things have changed over the years. The New American Dream 2.0 is different from the first. This new version is all about finding what you want in life and doing whatever you can to achieve it. It doesn’t necessarily refer to the original, like moving to the suburbs and having children while the father works. This new American Dreams varie

Laura Criscione As many of us know, college students finding a stable job after graduation has been difficult for some time now. The job hunt is not as easy as it once was. “According to a 2014 survey of over 500 millennials, 16% of them are still unemployed after their first six months of searching. Almost a quarter applied to over 11 full-time jobs before successfully getting one.” [1]   But nobody really pays attention to the struggle of changing careers for baby boomers later in their life. It’s just as hard to find a job once you’re in your 50s and 60s? But first, we’ll focus on millennials and their tactics to landing a job. For these young adults in their twenties, the job hunt is long and tedious. But they use the same tactics that most people use for job searching. “With employment prospects still shaky, millennials feel most comfortable searching for full-time employments with the same job tools that have been around for a long time: job boards (like Indeed and Mons

Laura Criscione Generation Y, more commonly known as the millennials, are known as the generation who are obsessed with food and fitness; which is true, to a certain extent. Much research has shown that this age group care about their bodies and health overall more than previous generations. They care about what they put into it, and onto it. Most millennials have incorporated fitness and mindful eating into their everyday lives. They try to live healthy by eating right and staying active. They define staying healthy as eating nutritious meals, exercising and getting enough sleep. “For millennials, wellness is a daily active pursuit. They’re exercising more, eating smarter and smoking less than previous generations.” [1] Gen Y cares more about the food they put into their bodies, as they aim to buy more organic food as well as stay away from foods filled with GMOs. These foodies want fresh, natural food that is tasty, but also good for them. Despite many having financial stru

Laura Criscione Millennials are known to care more about things like the environment, their health and what they eat compared to Generation X. Especially when we’re talking about food. Millennials are taking over the food industry in a plethora of ways. For one, they love new dining experiences and trying different tastes and flavors when eating out, and are even willing to spend a little extra cash on a new restaurant when money is tight. They are always searching for options on the menu that are “organic”, “natural” and “fresh”. In addition,  they’re on the  lookout for customizable menu options allowing them to become creative with the food they eat. [ 1] Despite millennials loving to eat at restaurants, they are also all about convenience and want things that are quick and easy to grab. Hence why they eat more snacks than meals throughout the day. “According to trend watchers, 35 percent of meals eaten by millennials are really snacks. Although the Pew Research Center

Kayla Ambrose The increase in technology has not only shaped the millennial generation, but endangered them as well. As technology improved, creating self automated functions and machines, it has decreased the demand for educated workers. More millennials have invested in a college degree than previous generations of young adults .[1] In fact, millennials are the most educated generation in human history, and yet have the most amount of people unemployed in the last 40 years . [2] As of 2010, 75 percent of 18-24 year olds enrolled into higher education . [3] While the industry of higher education continues to produce well educated young adults, more and more jobs are occupied by automated systems leaving limited opportunities for millennial graduates. The limited amount of jobs and ever-increasing sums of after-college debt has resulted in millennials being forced to settle for jobs that pay their bills, but do not require the four-year degree they earned. According to a McKinse

Laura Criscione  As we all know, in the recent years it has been difficult for millennials to find jobs in this job market. Not having a steady job to fall back on results in their wavering views on healthcare. For one, this generation is the “worry” generation. They worry a lot more than their parents did regarding access to affordable healthcare. “An alarming 73% of millennials living in urban areas say that they worry about having access to necessary healthcare.” [1] Research has shown that millennials are the most “cost conscious generation when it comes to healthcare-with the majority of respondents listing cost as a top consideration when selecting a healthcare provider and 50 percent even delaying treatment due to cost.” [2] Healthcare can be extremely expensive, not to mention confusing, which does not persuade millennials to get involved with it. They would rather hold off going to the doctor for a stomach ache than paying more money than they originally assumed. Millen

Laura Criscione  Generation Y, mostly known as the millennial generation, continually illustrates how different they are from their parents’ generation. Unlike the typical “American Dream” of moving to the suburbs to start their lives and have a family, many millennials are moving out, starting families and buying homes later in their lives. Those who are moving out and living on their own, however, are not buying houses but rather renting. According to Redfin, “even as the share of first-time home buyers in today’s market continues to increase, millennials are moving into homeownership at a far slower rate than their parents did at their age.”[1] There are numerous reasons why they are buying homes later in their lives. For starters, millennials are starting families when they’re closer to 30 years old, instead of 20, so they don’t feel the need to settle down and purchase a home. They still want the option to move around to different cities and having a house could greatly inhi

Laura Criscione The main workforce as we know it will be continuing to change in the upcoming years. This is because the next generation, the millennials, will be replacing the now working baby boomers. They already comprise 25% of the workforce in the United States and will continue to grow to 50% by the year 2020. [1] Millennials are different from other generations due to their clear use and understanding of technology and the digital world. About 41% of those surveyed would rather communicate electronically than face-to-face or over the telephone. [2] They have grown up with instant access to information from laptops, smartphones and social media always being at their fingertips. Millennials also differ from previous generations in terms of achieving their goals and what they are looking for in a company to further their careers. They are on the constant look out for jobs that help them personally grow by challenging them with new opportunities. According to a survey

Laura Criscione In the prevalent years, many Americans have become more aware of the damages that are happening to the environment. The most environmentally conscious group in American history is now the millennial generation. According to the U.S. Census Bureau, millennials are projected to pass the baby boomer generation at the end of 2015 as the largest living generation in the United States. [1]  Of this group, Over 80 million individuals will be eligible to vote in 2016, and 74 percent of those polled said they would be more likely to vote for a political candidate who set a goal for powering America with 50 percent clean energy by 2030. [2]  This shows how environmentally aware this generation is compared to previous ones. They want more emphasis on protecting the environment and more choices on various available energy sources to use regularly. Young adults among this generation are moving out of their parent’s homes and starting to live on their own for the very fi