Millennial MeltDown

Laura Criscione In the prevalent years, many Americans have become more aware of the damages that are happening to the environment. The most environmentally conscious group in American history is now the millennial generation. According to the U.S. Census Bureau, millennials are projected to pass the baby boomer generation at the end of 2015 as the largest living generation in the United States. [1]  Of this group, Over 80 million individuals will be eligible to vote in 2016, and 74 percent of those polled said they would be more likely to vote for a political candidate who set a goal for powering America with 50 percent clean energy by 2030. [2]  This shows how environmentally aware this generation is compared to previous ones. They want more emphasis on protecting the environment and more choices on various available energy sources to use regularly. Young adults among this generation are moving out of their parent’s homes and starting to live on their own for th...

Laura Criscione The United States can described as a melting pot; portraying that those who live here come from all different ethnicities, races and backgrounds. Because of this, we now live in a society where a monoculture is dead. Over generations, more families are becoming multicultural, which is changing the way companies and businesses can effectively market towards them. The largest generation of multicultural people are the millennials, who are those born between the early 1980s into the early 2000s. Most millennials identify with more than one niche cultural group, which is the reason why marketing tactics directly focused on just one group are unsuccessful. According to the 2010 Census, the growth of the multicultural population increased by 32%, when the single race population only increased by 9%. [1] Many ethnicities in the United States have been growing exponentially over the years. The largest growing are Hispanics, followed by Asian Americans and African Ameri...