Millennial MeltDown

Kayla Ambrose The increase in technology has not only shaped the millennial generation, but endangered them as well. As technology improved, creating self automated functions and machines, it has decreased the demand for educated workers. More millennials have invested in a college degree than previous generations of young adults .[1] In fact, millennials are the most educated generation in human history, and yet have the most amount of people unemployed in the last 40 years . [2] As of 2010, 75 percent of 18-24 year olds enrolled into higher education . [3] While the industry of higher education continues to produce well educated young adults, more and more jobs are occupied by automated systems leaving limited opportunities for millennial graduates. The limited amount of jobs and ever-increasing sums of after-college debt has resulted in millennials being forced to settle for jobs that pay their bills, but do not require the four-year degree they earned. According to a McKinse...

Laura Criscione  As we all know, in the recent years it has been difficult for millennials to find jobs in this job market. Not having a steady job to fall back on results in their wavering views on healthcare. For one, this generation is the “worry” generation. They worry a lot more than their parents did regarding access to affordable healthcare. “An alarming 73% of millennials living in urban areas say that they worry about having access to necessary healthcare.” [1] Research has shown that millennials are the most “cost conscious generation when it comes to healthcare-with the majority of respondents listing cost as a top consideration when selecting a healthcare provider and 50 percent even delaying treatment due to cost.” [2] Healthcare can be extremely expensive, not to mention confusing, which does not persuade millennials to get involved with it. They would rather hold off going to the doctor for a stomach ache than paying more money than they originally assumed. Mi...

Laura Criscione  Generation Y, mostly known as the millennial generation, continually illustrates how different they are from their parents’ generation. Unlike the typical “American Dream” of moving to the suburbs to start their lives and have a family, many millennials are moving out, starting families and buying homes later in their lives. Those who are moving out and living on their own, however, are not buying houses but rather renting. According to Redfin, “even as the share of first-time home buyers in today’s market continues to increase, millennials are moving into homeownership at a far slower rate than their parents did at their age.”[1] There are numerous reasons why they are buying homes later in their lives. For starters, millennials are starting families when they’re closer to 30 years old, instead of 20, so they don’t feel the need to settle down and purchase a home. They still want the option to move around to different cities and having a house could greatly ...

Laura Criscione The main workforce as we know it will be continuing to change in the upcoming years. This is because the next generation, the millennials, will be replacing the now working baby boomers. They already comprise 25% of the workforce in the United States and will continue to grow to 50% by the year 2020. [1] Millennials are different from other generations due to their clear use and understanding of technology and the digital world. About 41% of those surveyed would rather communicate electronically than face-to-face or over the telephone. [2] They have grown up with instant access to information from laptops, smartphones and social media always being at their fingertips. Millennials also differ from previous generations in terms of achieving their goals and what they are looking for in a company to further their careers. They are on the constant look out for jobs that help them personally grow by challenging them with new opportunities. According to a survey...

Laura Criscione In the prevalent years, many Americans have become more aware of the damages that are happening to the environment. The most environmentally conscious group in American history is now the millennial generation. According to the U.S. Census Bureau, millennials are projected to pass the baby boomer generation at the end of 2015 as the largest living generation in the United States. [1]  Of this group, Over 80 million individuals will be eligible to vote in 2016, and 74 percent of those polled said they would be more likely to vote for a political candidate who set a goal for powering America with 50 percent clean energy by 2030. [2]  This shows how environmentally aware this generation is compared to previous ones. They want more emphasis on protecting the environment and more choices on various available energy sources to use regularly. Young adults among this generation are moving out of their parent’s homes and starting to live on their own for th...

Laura Criscione The United States can described as a melting pot; portraying that those who live here come from all different ethnicities, races and backgrounds. Because of this, we now live in a society where a monoculture is dead. Over generations, more families are becoming multicultural, which is changing the way companies and businesses can effectively market towards them. The largest generation of multicultural people are the millennials, who are those born between the early 1980s into the early 2000s. Most millennials identify with more than one niche cultural group, which is the reason why marketing tactics directly focused on just one group are unsuccessful. According to the 2010 Census, the growth of the multicultural population increased by 32%, when the single race population only increased by 9%. [1] Many ethnicities in the United States have been growing exponentially over the years. The largest growing are Hispanics, followed by Asian Americans and African Ameri...